Our vision

At 1 to 8, our vision goes far beyond fashion. We believe that every idea — no matter how small — has the potential to grow, to evolve, and to change the world. Our brand was created for those who dare to dream, to take risks, and to turn ambition into reality.

Each of our collections embodies the values that define us: ambition, commitment, resilience, and success. These are the same principles that drive every entrepreneur — from the first spark of an idea to global impact.

Our concept is simple yet powerful: each T-shirt and sweatshirt represents a stage of the entrepreneurial journey, inspired by the World Economic Forum’s vision of entrepreneurship as a key driver for a better future.

  • Stand Up – New York (Emerald Green): The beginning — where ideas take shape and confidence grows.

  • Start Up – Singapore (Metallic Grey): The building phase — transforming dreams into concrete action through innovation and perseverance.

  • Scale Up – Dubai (Dark Blue): The moment when vision meets success, expanding one’s impact on the world. 

    These three cities — New York, Singapore, and Dubai — were chosen not only for their global influence but for the energy they embody. Each one inspires ambition and progress in its own way:

    • New York, the city of finance and limitless opportunity.

    • Singapore, where innovation and modernity merge to shape the future.

    • Dubai, the symbol of visionary growth and bold success.

    At 1 to 8, every color, every word, and every design tells a story — the story of those who stand up, start up, and scale up. We want our clothing to serve as a reminder that success is not luck — it’s attitude

    From 1 — the start of your journey — to 8, the symbol of success, prosperity, and infinity, our mission is to inspire you to go beyond limits, to transform ambition into achievement, and to believe that infinity begins with you.

Our Commitment

We believe in creating with purpose. That’s why all our garments are produced following strict ethical and environmental standards, ensuring respect for both people and the planet.

Because true success means building a better future — sustainably.